Transform Your Customers Into Advocates The Customer Advocate is the customer who, without encouragement or incentive, praises you, your products and your service. The care of your customers is critical. Customer Service, Customer Satisfaction, and Customer Loyalty are no longer enough. To expand your customer base, you need to strive for customer service excellence. Your goal needs to be Customer Advocacy™. Customer Advocacy™ is essential as an objective for every business and government executive in America. Many businesses collapsed during the aftermath of 9/11 and during Hurricane Katrina; however, many others succeeded and many of those are even stronger, today. Treating your customers well, so they will be repeat business and so they will send new customers to you cannot be emphasized too strongly. Watch for our future publications. 
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